Research Blog
My group is doing a Coca-Cola commercial. In these commercial, the audience usually sees people that are thirsty, and consuming the product (Coke). These attributes are fairly common throughout the beverage market. To target larger audiences, they try to use different costumes in different situation to integrate different consumers. This highly expands the consumers which relate to their ad. The most common props may include Coke, ice, refreshing-looking water, and may even include refrigerators. The Props are angled perfectly to show the Coca-Cola through-out the ad, and even use other props to make it more appealing to the consumer. This makes the consumer tempted to buy the product. The characters appearance is usually sweaty, thirsty, and hot in temperature. This builds an iconic setting in which Coke seems more appealing. The sound used through the commercials may vary, however the most commonly used sounds include the "clack" from opening a Coke, and a relieved "si...