AICE Media Studies

In the Coca-Cola industry commercials tend to follow this story telling genre. In many commercials they target family, thirst, friends, convenience, and try to promote it as the solution. Weather it’s making a memory, making friends, or solving that undeniable thirst, come present coke as a solution. A great example is the commercial we based off of, which basically narrates this story of this elder fellow having to leave his family for his fishing job, and the story end with the family reuniting with a coke. This type of problem-solution concept creates a great way to format a commercial.  Coca-Cola connects to his audience by representing these relatable stories. By doing this, they accomplish a connection with the audience, and they become interested in the commercial. This is important because it communicates with the audience, and they become more likely to purchase. Although everyone knows what Coca-Cola is, their goal is to tempt the audience into purchasing their product. O...

Hello, I hope you enjoy this commercial that my team and I have produced. I highly recommend checking it out. After watching this your going to be thirsty for more. Go buy your COCA-COLA while your eager for that juice. THANK YOU!

Editing Blog We have started to edit the ad since we finished it on October 8th. My phone, and laptop was used for the filming, and I also brought up the idea to use "CapCut". To be completely honest I've never used an app so easy to use . The software aids with the smooth movement of the commercial's scenes. We could add any editing tools we need.  Aligning the scenes was really easy, and most edits were breeze to do  . We measured the length of the commercial once all the footage had been combined. We  made an effort to shorten the scenes because it was a little longer than necessary but it was still missing some of the main components.   We then decided to add sound. We removed some of the other background noises and replaced them with more appropriate non-diegetic noises. This included a constant gentle rain sound that covered up some of the annoying digested sounds. Then Dezira  coordinated the timing of the sequences with the help of Makayla. They...

 Filming Blog My crew and I started filming o n October 8th . I was the director and actor, Dezira was the camara man, and Makayla brought the props. Never the less my group and I were running out of time and we had to film. But instead of using the alternative cardboard construction on this day, we chose to meet up and shoot. It had been an inclement weather for a while. Even the days afterwards were diagnose with high chance of precipitation. Thus, made the decision to follow the flow and continue filming. As a group me and Dazira made care to include the rain in our advertisement as well.  O n a reasonably safe local roadway, we all met up.  After Makayla  made care to pack the necessary props, I put some of them on, and got ready for acting.  Dezira started setting up the camera, and I started acting as soon as possible. I arrived in a homeless man's costume. I was wearing shorts and a gray t-shirt. The idea was to go for a cheap affordable look. I was ...

Planning Blog Props:  Me and my group decided to do a Coca-Cola commercial, so our main prop will be a Coca-Cola refreshment. Costumes: In the commercial, one person from my group will be dressed up in a costume. My group member will be wearing torn clothes. He will also appear as sweaty, as he has been walking in the desert for a long while. He will be shown as if he is thirsty, and searching for a drink. Schedule: Date: 9/27/22 - On this day, me and my group plan to research the Coca-Cola refreshment and its overall meaning. Date: 9/29/22 - On 9/29/22, my group will start to figure out our props, and set and how we will put it all together as one commercial. Date: 10/3/22 - This day, me and my group will attempt to create the storyboard for our commercial. Date: 10/5/22 - On 10/5/22 me and my team will start to film our commercial on the highway and at the local gas station t and add the final touches and edits to it. Locations/Settings: Me and my groups main location will be on...

Storyboard Blog First Scene: In this scene a homeless person will appear walking and sweaty in order to show is thirst. The location will be on the local highway. Suddenly, he finds a $1 dollar bill and an eyeline match will be used to look at the dollar. The dollar found on the floor will be symbolic because it'll show that the homeless guy still chooses a Coke out of all drinks. We will utilize an eye-line match which creates a great way to make a jump-cut to the next scene. Second Scene: After looing at the dollar, a jump cut will be shown with the homeless person walking into the city. Then an eyeline match will be used to look towards the gas station. This creates a sensation of transition, all while maintaining a simple concept. Third Scene: Then, we jump cut into the person walking into the gas station. Once the person walks in, we show them entering the gas station. The subject will look sweaty, in order to show that he is truly thirsty. The constant walking throughout ...

Production Blog Me and my group planned to film today, but the weather was bad. So, unfortunately we could not film. Yet, we did get together to practice how the film will look. We made sure to bring all of the props we planned on using. We brought the costumes as well, along with the refreshment. We also began to set up our alternate cardboard structure in case of bad weather when we plan to film again. The cardboard structure will look like a gas station, with Makayla as the cashier. We will also make a little section where it looks like outside with the city view. First, Teo got dressed up in his costume. Then we poured water on him so he could look like he was sweating. Next, he walked slowly in front of the cardboard structure. While in front of that structure me and Makayla threw down a dollar from above. Next Teo picks it up and continues walking. Now, he eventually reaches the gas station. Then he approaches Makayla. Makayla gives him a weird look and he continues walking to th...